Gist Yarn is leaving ~$65K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Gist Yarn
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: YARN10 takes 10% off your first order
Preview Text: Your 10% off, ready to use
HERO MODULE
Hero Approach: Direct
H1: Weave More
Subhead: Your 10% off starts now
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Use code YARN10 at checkout for 10% off your first order. It's good for 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here
Mallo Cotton Slub Weaving Yarn ~ Natural Textured, forgiving, and perfect for weft weaving
Array Wool Weaving Yarn The workhorse line weavers reach for again and again
Beam Organic Cotton Weaving Yarn Clean fiber, honest sourcing, crisp cloth
Duet Cotton/Linen Weaving Yarn Structured drape that holds its shape off the loom
Ode Alpaca Weaving Yarn Featherlight for wraps and scarves you'll actually want to wear
Introduction to Tapestry Weaving Course & Kit The fastest way to go from curious to making
2
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Hey,
Most yarn shops carry yarn. We built something different.
Gist Yarn started because the weaving world had a real gap in it. Weavers were making do with yarn designed for knitters. They were guessing at setts, hunting down tools on a dozen different websites, and piecing together their education from scattered blog posts and YouTube videos.
We thought weavers deserved better than that.
So we developed yarn lines built specifically for the loom. Named them. Documented them. Made sure every fiber had a clear story behind it. And then we kept going. Courses. Looms. Subscription boxes that actually teach something. A podcast. An artist residency program. The whole thing.
Every product we carry exists because someone who weaves needed it. That's not a pitch. It's just how we make decisions.
If you're just getting started, welcome. If you've been weaving for years, you're going to feel at home here.
Hit reply if you ever have a question. I read these.
P.S. Your 10% off code is YARN10. It expires in 14 days, so grab what you need before it goes.
– Anna
Creative Marketing Manager, Gist Yarn
3
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INBOX MODULE
Subject Line: Knitting yarn fails on a loom
Preview Text: It comes down to how the yarn was built
HERO MODULE
Hero Approach: Curiosity
H1: Built for Looms
Subhead: Not knitting. Not crochet. Weaving.
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most yarn you'll find at a craft store was designed with knitting needles in mind. What happens on a loom is a different thing entirely.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Makes Gist Different
Infographic: Checklist
- Every yarn line developed specifically for weaving setts and warp/weft use. Not adapted from knitting
- Named fiber lines with transparent sourcing: organic cotton, alpaca, silk noil, rug wool
- Full ecosystem in one place: yarn, looms, reeds, accessories, patterns, and online courses
- Structured beginner pathway through guided kits, skill builder subscription boxes, and loom guides
- Expert-led courses including collaboration with master tapestry weaver Rebecca Mezoff
- Free weaving tools: sett chart, EPI calculator, yarn calculator, reed substitution chart
Products Shown
- Palette Scout. Plan your colors before you warp, not after
- Introduction to Tapestry Weaving Course & Kit. Start with Rebecca Mezoff guiding every step
- Rigid Heddle Skill Builder Box. Build skills month by month, not all at once
4
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INBOX MODULE
Subject Line: Still in your cart for a reason?
Preview Text: YARN10 is good for 8 more days
HERO MODULE
Hero Approach: Direct
H1: Still 10% Off
Subhead: Use YARN10 before it expires
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Your discount is still active. Add what you need and use code YARN10 at checkout.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Popular Right Now
Mallo Cotton Slub Weaving Yarn ~ Natural. 283 reviews and the yarn our customers reach for first
Array Wool Weaving Yarn A wool line that handles blankets, scarves, and everything in between
Dwella Rug Wool Weaving Yarn Built for rugs that hold up to actual foot traffic
Duet Cotton/Linen Weaving Yarn For weavers who want structure and a natural drape
Beam Organic Cotton Weaving Yarn Certified organic and clean from fiber to cloth
Palette Scout The color planning tool that saves you from warping the wrong combination
5
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INBOX MODULE
Subject Line: Most craft store yarn wasn't built for this
Preview Text: Here's what generic craft store yarn actually costs you
HERO MODULE
Hero Approach: Question
H1: Wrong Yarn?
Subhead: It shows in the finished cloth
Cta Button: See How We Compare
MODULE 2: TRANSITION COPY
Not all yarn is built for the loom. Here's what changes when it is.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Gist Yarn vs. The Craft Store
Infographic: Table
- Yarn designed for weaving | Gist Yarn: Yes, every line built for warp/weft setts | Typical Craft Store: No. Knitting yarn adapted for the loom, results vary
- Fiber transparency | Gist Yarn: Named lines, clear fiber content, sourcing documented | Typical Craft Store: Often blended or generic with minimal detail
- Beginner pathway | Gist Yarn: Kits, skill builder boxes, structured courses | Typical Craft Store: None. You're on your own
- Educational support | Gist Yarn: Courses, podcast, free calculators, artist residency | Typical Craft Store: Basic product descriptions at best
- Specialty looms and accessories | Gist Yarn: Rigid heddle, floor, table, and tapestry looms plus full accessories | Typical Craft Store: Limited selection, no ecosystem
- Price point | Gist Yarn: Mid-to-premium | Typical Craft Store: Often lower. And sometimes the right call for a first project
Products Shown
- Mallo Cotton Slub Weaving Yarn ~ Natural. What a yarn designed for weaving actually feels like
- Duet Cotton/Linen Weaving Yarn. The blend that produces cloth a general yarn never will
- Array Wool Weaving Yarn. A workhorse that behaves on the loom because it was built for one
6
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INBOX MODULE
Subject Line: 283 reviews on one yarn alone
Preview Text: Here's what they made. And what they said
HERO MODULE
Hero Approach: Direct
H1: Real Weavers
Subhead: Real projects, real results
Cta Button: Shop Their Favorites
MODULE 2: TRANSITION COPY
Over a thousand reviews across our yarn lines. Here's what weavers keep coming back to say.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Are Saying
Infographic: Numbered List
- "The texture is unlike anything I've found at a regular craft store. My first project came off the loom looking like something I actually made on purpose.". Rachel M.
- "I was nervous about investing in quality yarn before I really knew what I was doing. Worth every cent. The Mallo is forgiving and the finished cloth is beautiful.". Diane K.
- "I've tried a lot of yarn that claimed to work for weaving. This is the first brand where I didn't have to fight the loom.". Susan T.
- "The course kit with Rebecca Mezoff is the reason I'm still weaving. I would have given up otherwise.". Patricia L.
- "Ordered, received fast, and the color was exactly what the photo showed. No surprises.". Carolyn H.
Products Shown
- Mallo Cotton Slub Weaving Yarn ~ Natural. The most-reviewed yarn in our shop
- Introduction to Tapestry Weaving Course & Kit. The course that keeps beginners from quitting
- Palette Scout. So your colors look as good off the loom as they did in your head
7
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INBOX MODULE
Subject Line: YARN10 goes dark at midnight
Preview Text: Last chance for 10% off your first order
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code expires tonight
Cta Button: Use YARN10 Now
MODULE 2: TRANSITION COPY
Your 10% off code YARN10 expires at midnight tonight. After that, it's gone.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Grab These Before You Go
Mallo Cotton Slub Weaving Yarn ~ Natural. 283 reviews, and the yarn most first-time Gist customers grab
Array Wool Weaving Yarn The loom-ready wool line that handles almost any project
Beam Organic Cotton Weaving Yarn Certified organic, clean, and built for weavers who care about sourcing
Ode Alpaca Weaving Yarn Lightweight scarves and wraps that feel as good as they look
Introduction to Tapestry Weaving Course & Kit A full beginner course plus the materials to start tonight
Palette Scout The $30 tool that prevents the wrong color order
8
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Hey,
I noticed you haven't placed an order yet and I wanted to check in.
No pressure at all. Weaving is a considered hobby and buying yarn or a loom is not always an impulse decision. That makes complete sense.
But if something got in the way, I'd genuinely like to know. Wrong products? Something confusing about the site? A question about what yarn to start with? Hit reply and I'll get back to you personally.
We also have a lot of weavers who come to Gist unsure where to begin. If that's where you are, the Introduction to Tapestry Course Kit with Rebecca Mezoff is genuinely the best starting point we have. Or if you already have a loom and just need yarn, the Mallo Cotton Slub is the one most people grab first.
Your code YARN10 is expiring very soon. If you were planning to use it, now's the time.
And if weaving just isn't for you right now, that's okay too. I'm glad you found us.
– Anna
Creative Marketing Manager, Gist Yarn
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.